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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Martens, Bertin"
~person:"Skiera, Bernd"
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Internet marketing
2
Online retailing
2
Online-Handel
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Online-Marketing
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Profitability
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Advertising industry
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Auction
1
Auction theory
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Auktion
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Martens, Bertin
Skiera, Bernd
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
3
Clement, Michel
2
Natter, Martin
2
Shankar, Venkatesh
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Abou Nabout, Nadia
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Agarwal, Amit
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Anderl, Eva
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Arunachalam S
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Institute for Prospective Technological Studies digital economy working paper
17
Information economics and policy : IEP
2
Journal of management information systems : JMIS
2
Journal of retailing
2
Applied economics letters
1
Bertin Martens (2016) An Economic Policy Perspective on Online Platforms. Institute for Prospective Technological Studies Digital Economy Working Paper 2016/05, JRC101501
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic retailing
1
Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle : [Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. im Jahre 2002 in München]
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Hessen-media : Schriftenreihe der Landesinitiative Hessen-media
1
International journal of electronic commerce : IJEC
1
Internet
1
JRC digital economy working paper
1
JRC technical reports
1
Journal of retailing and consumer services
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe der Landesinitiative Hessen-Media
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
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ECONIS (ZBW)
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young
;
Brünner, Tobias
;
Skiera, Bernd
;
Natter, …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
Saved in:
2
An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
;
Stepanchuk, Tanja
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
Saved in:
3
Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
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