//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Verhoef, Peter C."
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Customer relationship management
3
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Marketing management
2
Marketingmanagement
2
Vertriebsweg
2
B-to-B-Marketing
1
Brand equity
1
Brand management
1
Business model
1
Business-to-business marketing
1
Catalog shopping
1
Churn prediction
1
Cluster analysis
1
Clusteranalyse
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer Effort Score
1
Customer feedback metrics
1
Customer retention
1
Customer satisfaction
1
Customer shopping journey
1
Data privacy
1
Data protection
1
Database marketing
1
Datenschutz
1
Digitalisierung
1
Digitization
1
Direct mailings
1
Direct marketing
1
Direktmarketing
1
Distance selling
1
Distanzhandel
1
Einzelhandel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Verhoef, Peter C.
Neslin, Scott A.
4
Becker, Jan U.
3
Wieringa, Jaap E.
3
Barrot, Christian
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Holtrop, Niels
2
Huang, Ming-Hui
2
Konuş, Umut
2
Kumar, V.
2
Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Palmatier, Robert W.
2
Sesé, F. Javier
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Albers, Sönke
1
Anderl, Eva
1
Araujo, Clecio Falcao
1
Armelini, Guillermo
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Becker, Ingo Frank
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Bodapati, Anand V.
1
Bradlow, Eric T.
1
Brock, Christian
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing
4
ERIM report series research in management
3
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of retailing and consumer services
2
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
2
No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels
;
Wieringa, Jaap E.
;
Gijsenberg, Maarten J.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
Saved in:
3
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
4
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
5
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->