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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Wang, Jiexin"
~source:"econis"
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Beziehungsmarketing
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Cross-cultural
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Customer satisfaction
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Fairness perception
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Gerechtigkeit
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Justice
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty program
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Loyalty programs
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Macht
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Perception
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Wang, Jiexin
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
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