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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Agent-based modeling"
~subject:"Marketing thought"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
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The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
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3
Agent-based modeling in marketing : guidelines for rigor
Rand, William
;
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009376052
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