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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Einzelhandel"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Einzelhandel
Consumer behaviour
287
Konsumentenverhalten
287
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Advertising effects
29
Werbewirkung
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Internet marketing
27
Online-Marketing
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Experiment
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Social Web
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Social web
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Retail trade
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Werbung
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Viral marketing
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Emotion
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Customer satisfaction
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Online retailing
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Online-Handel
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Distribution channel
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Vertriebsweg
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Cognition
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Verhoef, Peter C.
5
Neslin, Scott A.
4
Gijsbrechts, Els
3
Bijmolt, Tammo H. A.
2
Dekimpe, Marnik G.
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sesé, F. Javier
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Alavi, Sascha
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Bossuyt, Saar
1
Bronnenberg, Bart J.
1
Burghartz, Pia Teresa
1
Calantone, Roger J.
1
Cambra-Fierro, Jesús
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Castro, Iana A.
1
Chinchanachokchai, Sydney
1
Clement, Michel
1
Cornelis, Erlinde
1
Das, Gopal
1
De Bock, Tine
1
De Keyser, Arne
1
Deleersnyder, Barbara
1
Dhaoui, Chedia
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
777
Journal of business research : JBR
417
International journal of hospitality management
164
Journal of retailing
157
International journal of retail & distribution management
140
The journal of services marketing
125
The international review of retail, distribution and consumer research
117
The journal of product & brand management
105
Psychology & marketing
95
Journal of the Academy of Marketing Science
90
Asia Pacific journal of marketing and logistics
84
The journal of brand management : an international journal
84
International journal of retail and distribution management
80
Cogent business & management
79
Journal of hospitality marketing & management
73
The service industries journal
73
European journal of marketing : EJM
72
International journal of contemporary hospitality management
68
Journal of marketing
67
Journal of travel and tourism marketing
67
Journal of strategic marketing
66
International journal of electronic marketing and retailing : IJEMR
64
Marketing intelligence & planning
61
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
International journal of consumer studies
51
Services marketing quarterly
51
Tourism management : research, policies, practice
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Journal of service research : JSR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
International journal of internet marketing and advertising : IJIMA
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Service business
43
The international journal of bank marketing : IJBM
43
Technological forecasting & social change : an international journal
40
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ECONIS (ZBW)
55
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
5
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
6
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
9
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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