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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Soziales Netzwerk"
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Beziehungsmarketing
Internet
Soziales Netzwerk
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Consumer behaviour
40
Konsumentenverhalten
40
Advertising effects
20
Werbewirkung
20
Brand management
18
Markenführung
18
Viral marketing
18
Virales Marketing
18
Advertising
16
Brand image
15
Markenimage
15
Werbung
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Relationship marketing
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Social media
12
E-commerce
11
Electronic Commerce
11
Online retailing
8
Online-Handel
8
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Social network
7
Distribution channel
5
Social networks
5
Vertriebsweg
5
Customer integration
4
Digitalisierung
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Digitization
4
Fernsehwerbung
4
Kundenintegration
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New product development
4
Online advertising
4
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23
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Agarwal, Amit
1
Anderl, Eva
1
Becker, Ingo Frank
1
Bigné Alcañiz, J. Enrique
1
Brünner, Tobias
1
Böger, Daniel
1
Clement, Michel
1
Decker, Reinhold
1
Dhaoui, Chedia
1
Dong, Lin
1
Ebbes, Peter
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fossen, Beth
1
Fritze, Martin Paul
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1
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1
Grewal, Dhruv
1
Grinstein, Amir
1
Haenlein, Michael
1
Heitmann, Mark
1
Huang, Li
1
Huang, Zan
1
Hudson, Simon
1
Jerath, Kinshuk
1
Johnen, Marius
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Kim, Hwang
1
Kim, Ju-Young
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Klostermann, Jan
1
Kumar, V.
1
Laer, Tom van
1
Lehmann, Donald R.
1
Li, Hongshuang
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Madden, Thomas Justin
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Maecker, Olaf
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Maier, Erik
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
167
Journal of retailing and consumer services
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Technological forecasting & social change : an international journal
73
International journal of internet marketing and advertising : IJIMA
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
SpringerLink / Bücher
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Journal of management information systems : JMIS
46
Journal of internet commerce
43
Information systems research : ISR
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of business information systems : IJBIS
39
The journal of product & brand management
39
Electronic commerce research
36
International journal of electronic marketing and retailing : IJEMR
35
Business horizons
33
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of strategic marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Journal of marketing communications
28
International journal of hospitality management
26
Management information systems : mis quarterly
26
Marketing intelligence & planning
25
The journal of brand management : an international journal
24
Tourism management : research, policies, practice
24
Cogent business & management
23
Journal of marketing
23
International journal of electronic commerce : IJEC
22
Journal of electronic commerce research : JECR
22
Journal of hospitality marketing & management
22
International journal of networking and virtual organisations : IJNVO
21
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of organizational computing and electronic commerce
21
Asia Pacific journal of marketing and logistics
20
International journal of electronic customer relationship management : IJECRM
20
International journal of technology marketing : IJTMkt
20
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ECONIS (ZBW)
23
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23
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
3
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
Saved in:
6
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
7
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
8
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
9
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
10
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
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