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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Deutschland"
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Brand image
Brand management
Deutschland
Consumer behaviour
289
Konsumentenverhalten
289
Markenführung
59
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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40
Markenartikel
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Gijsbrechts, Els
3
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Lalwani, Ashok K.
2
Natter, Martin
2
Nguyen, Hang T.
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1
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Chinchanachokchai, Sydney
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
482
Journal of retailing and consumer services
340
The journal of product & brand management
302
The journal of brand management : an international journal
290
SpringerLink / Bücher
160
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
113
European journal of marketing : EJM
99
Journal of marketing communications
93
International journal of hospitality management
88
Journal of international consumer marketing
84
Gabler Edition Wissenschaft
71
International journal of consumer studies
71
The journal of consumer marketing
71
International marketing review
70
Marketing intelligence & planning
68
Journal of fashion marketing and management
64
Marketing letters : a journal of research in marketing
63
International journal of advertising : the review of marketing communications
62
Journal of global marketing
62
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
61
International journal of internet marketing and advertising : IJIMA
59
Journal of marketing
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : JPM
56
Cogent business & management
55
Journal of strategic marketing
55
Journal of the Academy of Marketing Science
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
52
Europäische Hochschulschriften / 5
49
Journal of travel and tourism marketing
49
The IUP journal of brand management : IJBRM
48
Journal of Islamic marketing
47
International journal of retail & distribution management
46
Journal of international marketing
46
International journal of advertising : the quarterly review of marketing communications
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
64
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
Saved in:
9
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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