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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Personality psychology"
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Brand image
Deutschland
Personality psychology
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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Warlop, Luk
4
Fitzsimons, Gavan J.
2
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Gijsbrechts, Els
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Nguyen, Hang T.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
438
Journal of retailing and consumer services
289
The journal of product & brand management
247
The journal of brand management : an international journal
218
Psychology & marketing
147
SpringerLink / Bücher
139
Asia Pacific journal of marketing and logistics
105
European journal of marketing : EJM
92
International journal of hospitality management
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
86
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
Journal of marketing communications
85
Journal of international consumer marketing
83
International journal of consumer studies
79
The journal of consumer marketing
75
Gabler Edition Wissenschaft
68
International marketing review
60
Journal of fashion marketing and management
60
Marketing letters : a journal of research in marketing
59
Journal of travel and tourism marketing
57
Marketing intelligence & planning
57
Journal of global marketing
54
Journal of strategic marketing
51
Journal of promotion management : innovations in planning and applied research
49
Cogent business & management
48
Europäische Hochschulschriften / 5
48
Journal of business ethics : JOBE
48
Journal of marketing
48
Journal of marketing management : MM
47
International journal of advertising : the review of marketing communications
45
International journal of internet marketing and advertising : IJIMA
44
Journal of marketing research : JMR
44
Journal of the Academy of Marketing Science
44
Journal of Islamic marketing
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
42
Journal of promotion management : JPM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Tourism management : research, policies, practice
41
Journal of consumer behaviour : an international research review
40
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ECONIS (ZBW)
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
9
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
10
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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