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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand image"
~subject:"Deutschland"
~subject:"Sales promotion"
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Brand image
Deutschland
Sales promotion
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
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59
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49
Beziehungsmarketing
42
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Gijsbrechts, Els
2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
388
Journal of retailing and consumer services
287
The journal of product & brand management
252
The journal of brand management : an international journal
216
SpringerLink / Bücher
139
Psychology & marketing
123
Asia Pacific journal of marketing and logistics
99
European journal of marketing : EJM
87
Journal of marketing communications
79
Journal of international consumer marketing
75
The journal of consumer marketing
70
Gabler Edition Wissenschaft
68
International journal of hospitality management
68
International journal of consumer studies
66
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59
Marketing letters : a journal of research in marketing
59
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International marketing review
56
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
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Journal of global marketing
54
Europäische Hochschulschriften / 5
48
Cogent business & management
47
Journal of fashion marketing and management
46
Journal of strategic marketing
46
International journal of retail & distribution management
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of travel and tourism marketing
42
Journal of marketing research : JMR
41
Journal of retailing
41
Research
41
Journal of marketing management : MM
40
International journal of advertising : the review of marketing communications
38
The international review of retail, distribution and consumer research
38
Marketing : ZFP ; journal of research and management
37
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ECONIS (ZBW)
61
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
9
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
10
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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