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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Competition"
~subject:"Innovationsdiffusion"
~subject:"Virales Marketing"
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Search: subject:"Produktinnovation"
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Competition
Innovationsdiffusion
Virales Marketing
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Beziehungsmarketing
3
Co-creation
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Dauerhafte Konsumgüter
2
Diffusion of innovations
2
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12
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Arts, Joep W. C.
1
Avagyan, Vardan
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Cohen-Vernik, Dinah
1
Croux, Christophe
1
Esteban-Bravo, Mercedes
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Goldenberg, Jacob
1
Hariharan, Vijay Ganesh
1
Hennig-Thurau, Thorsten
1
Kim, Minki
1
Kim, Wonjoon
1
Krishnan, Trichy V.
1
Kwon, Changhyun
1
Lemmens, Aurélie
1
Marchand, André
1
Moldovan, Sarit
1
Mukherjee, Prithwiraj
1
Nguyen, Hang T.
1
Pazgal, Amit I.
1
Seetharaman, Seethu
1
Stremersch, Stefan
1
Syam, Niladri B.
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Vakratsas, Demetrios
1
Van Den Bulte, Christophe
1
Vidal-Sanz, Jose M.
1
Wiertz, Caroline
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
17
Research policy : policy, management and economic studies of science, technology and innovation
14
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Technological forecasting & social change : an international journal
9
International journal of production economics
8
International journal of production research
6
International journal of technology marketing : IJTMkt
6
Journal of marketing
6
Journal of retailing and consumer services
6
European journal of operational research : EJOR
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
IEEE transactions on engineering management : EM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of innovation management
4
Journal of engineering and technology management : JET-M
4
Production and operations management : an international journal of the Production and Operations Management Society
4
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
Innovation: organization & management : IOM
3
International journal of innovation and technology management
3
International journal of technology management : IJTM
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
3
SpringerLink / Bücher
3
Working paper / National Bureau of Economic Research, Inc.
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
Allokation im marktwirtschaftlichen System
2
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
CIE working paper series
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Centre for Economic Policy Research
2
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ECONIS (ZBW)
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1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
5
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
6
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
7
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
8
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
9
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
Saved in:
10
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
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