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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Services marketing
8
Dienstleistungsmarketing
7
Beziehungsmarketing
4
Relationship marketing
4
Brand management
3
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Markenführung
3
Service industry
3
Service quality
3
Brand growth
2
Dienstleistung
2
Dynamic multivariate panel model
2
Service branding
2
Service personalization
2
Service qdrauality
2
Service relationship
2
Services
2
1992-2009
1
Absatz
1
Adherence to expert advice
1
B-to-B-Marketing
1
B2B services marketing
1
Betriebliche Wertschöpfung
1
Bibliometrics
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Bibliometrie
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Brand extension
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Brand extensions
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Business-to-business marketing
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Cognition
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Consumer advice
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Customer satisfaction
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Decision
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E-commerce
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Earnings volatility
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Ecosystem
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Electronic Commerce
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Dev, Chekitan S.
2
Huang, Ming-Hui
2
Nezami, Mehdi
1
Palmatier, Robert W.
1
Worm, Stefan
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
7
SpringerLink / Bücher
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
5
Journal of service research : JSR
5
Services marketing quarterly
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Fokus Dienstleistungsmarketing
4
The service industries journal
4
European journal of marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
A Research Agenda for Service Marketing
2
Business process management journal
2
Business-to-Business-Marketing
2
Dienstleistungsmanagement : Jahrbuch
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Betriebswirtschaftliche Abhandlungen
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
CIM professional
1
Consultancy and innovation : the business service revolution in Europe
1
DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
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Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
2
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
Saved in:
3
Growing the service brand
Huang, Ming-Hui
;
Dev, Chekitan S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
Saved in:
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