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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Digitization"
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Digitization
Internet marketing
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Arunachalam S
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Springer eBook Collection
11
Journal of business research : JBR
10
Springer Proceedings in Business and Economics
8
Journal of retailing and consumer services
6
Discussion papers / CEPR
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Technological forecasting & social change : an international journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business horizons
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Cogent business & management
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International journal of technology marketing : IJTMkt
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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Premier reference source
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Cowles Foundation discussion paper
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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European journal of marketing
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International journal of consumer studies
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International journal of innovation and technology management
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Journal of marketing communications
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Journal of personal selling & sales management
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Journal of retailing
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Journal of travel and tourism marketing
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MIT sloan management review
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Management for Professionals
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Advanced digital marketing strategies in a data-driven era
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Advances in logistics, operations, and management science (ALOMS) book series
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Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
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Developing digital marketing : relationship perspectives
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of innovation management
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European management journal
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Handbook of research on the platform economy and the evolution of e-commerce
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Industrial marketing management : the international journal for industrial and high-tech firms
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Institute for Prospective Technological Studies digital economy working paper
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International journal of advertising : the review of marketing communications
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International journal of entrepreneurial behavior & research
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
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