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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Konsumentenverhalten"
~subject:"Produktentwicklung"
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Konsumentenverhalten
Produktentwicklung
Consumer behaviour
104
Brand management
97
Markenführung
97
Beziehungsmarketing
72
Relationship marketing
72
Marketing management
67
Marketingmanagement
67
Brand image
63
Markenimage
63
Brand
42
Markenartikel
42
Innovation
34
Social Web
23
Social web
23
Theory
23
Theorie
22
Internet marketing
21
Online-Marketing
21
New product development
20
Advertising effects
19
Customer satisfaction
19
Kundenzufriedenheit
19
USA
19
United States
19
Werbewirkung
19
Innovation management
18
Innovationsmanagement
18
Advertising
16
Marketing
16
International marketing
15
Selling
14
Verkauf
14
B-to-B-Marketing
13
Business-to-business marketing
13
Corporate Social Responsibility
13
Corporate social responsibility
13
Dienstleistungsqualität
13
Distribution channel
13
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Article
121
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121
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121
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English
121
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Gijsbrechts, Els
4
Neslin, Scott A.
4
Verhoef, Peter C.
4
Warlop, Luk
4
Nguyen, Hang T.
3
Pauwels, Koen
3
Wieringa, Jaap E.
3
Alavi, Sascha
2
Bijmolt, Tammo H. A.
2
Clement, Michel
2
Dekimpe, Marnik G.
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Haenlein, Michael
2
Homburg, Christian
2
Kamakura, Wagner A.
2
Konuş, Umut
2
Kuester, Sabine
2
Lalwani, Ashok K.
2
Melnyk, Valentyna
2
Mittal, Vikas
2
Sesé, F. Javier
2
Steenkamp, Jan-Benedict E. M.
2
Stremersch, Stefan
2
Yildirim, Gokhan
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Anderl, Eva
1
Angle, Justin W.
1
Aroean, Lukman
1
Arunachalam S
1
Atakan, S. Sinem
1
Avagyan, Vardan
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Klaus
1
Bagozzi, Richard P.
1
Banerjee, Sumitro
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
941
Journal of retailing and consumer services
772
International journal of hospitality management
314
The journal of product & brand management
314
The journal of brand management : an international journal
291
SpringerLink / Bücher
218
Industrial marketing management : the international journal for industrial and high-tech firms
215
Psychology & marketing
198
Asia Pacific journal of marketing and logistics
185
The journal of services marketing
163
Journal of the Academy of Marketing Science
162
European journal of marketing : EJM
159
Journal of business ethics : JOBE
156
International journal of production economics
148
Journal of marketing
141
Journal of travel and tourism marketing
139
The journal of product innovation management : an international publication of the Product Development & Management Association
138
Journal of marketing communications
137
International journal of production research
135
Management science : journal of the Institute for Operations Research and the Management Sciences
135
International journal of innovation management
134
International journal of consumer studies
130
Marketing intelligence & planning
128
Cogent business & management
127
Technological forecasting & social change : an international journal
125
International journal of contemporary hospitality management
124
Journal of retailing
124
Journal of hospitality marketing & management
121
Journal of strategic marketing
120
Journal of marketing management : MM
116
IEEE transactions on engineering management : EM
110
Marketing letters : a journal of research in marketing
104
International journal of retail & distribution management
103
The service industries journal
100
Tourism management : research, policies, practice
97
The journal of consumer marketing
96
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
95
The journal of business & industrial marketing
91
Journal of international consumer marketing
89
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ECONIS (ZBW)
121
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121
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1
Customer success
management
, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
3
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
7
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
8
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
9
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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