//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Lieferantenmanagement"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Markenimage
B-to-B-Marketing
18
Business-to-business marketing
18
Supplier relationship management
7
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Salespeople
4
Selling
4
Verkauf
4
Verkaufspersonal
4
Brand
3
Markenartikel
3
Brand image
2
Firm performance
2
Performance measurement
2
Performance-Messung
2
Simulation
2
Transaction costs
2
Transaktionskosten
2
Unternehmenserfolg
2
Absatz
1
Altruism
1
Altruismus
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
B2B marketing
1
B2B services marketing
1
Beschwerdemanagement
1
Brand attachment theory
1
Brand performance
1
Brand retention
1
Bundling strategy
1
Business marketing
1
Business services
1
Business-to-Business (B2B)
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Worm, Stefan
2
Blut, Markus
1
Brock, Christian
1
Evanschitzky, Heiner
1
Folse, Judith Anne Garretson
1
Hochstein, Bryan W.
1
Johnson, Jeff S.
1
Jones, Eli
1
Kenning, Peter
1
Krafft, Manfred
1
Lilien, Gary L.
1
Mangus, Stephanie M.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Rangarajan, Deva
1
Sesé, F. Javier
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Srivastava, Rajendra Krishan
1
Viswanathan, Vijay
1
Voorhees, Clay M.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
370
The journal of business & industrial marketing
152
Journal of business research : JBR
80
Journal of business-to-business marketing
80
SpringerLink / Bücher
24
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection / Business and Economics
11
Marketing intelligence & planning
10
Gabler Edition Wissenschaft
9
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
International journal of procurement management
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of service research
6
The journal of services marketing
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
European journal of marketing : EJM
5
Gabler Research
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating with B2B buyers after "Dropping the Ball" : uUsing digital and non-digital communication formats to recover from salesperson transgressions
Mangus, Stephanie M.
;
Shi, Huanhuan
;
Folse, Judith Anne …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 194-219
Persistent link: https://www.econbiz.de/10015057433
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
4
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
5
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
6
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
7
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
8
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->