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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Viral marketing"
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Viral marketing
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Hervas-Drane, Andres
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Iacobucci, Dawn
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Kim, Moon-Yong
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Moon, Sangkil
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Journal of business research : JBR
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of management information systems : JMIS
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Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
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Cogent business & management
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Electronic markets : EM ; the international journal of electronic commerce and business media
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of retailing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of production research
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Journal of consumer marketing
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MIS quarterly
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Cornell hospitality quarterly
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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2
Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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