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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Einführung"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of consumer studies
15
Marketing theory
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Journal of advertising
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Journal of advertising research
9
The American economic review
8
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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International journal of electronic commerce : IJEC
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Journal of agricultural economics
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Journal of consumer behaviour : an international research review
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Selected papers from the annual conference of the Royal Economic Society
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Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
2
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
Saved in:
3
Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna
;
Hofacker, Charles
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
Saved in:
4
The effect of emotional provider support on angry versus anxious consumers
Menon, Kalyani
;
Dubé, Laurette
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 268-275
Persistent link: https://www.econbiz.de/10003562048
Saved in:
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