Do social product features have value to consumers?
Year of publication: |
2008
|
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Authors: | Auger, Pat ; Devinney, Timothy Michael ; Louviere, Jordan J. ; Burke, Paul F. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 3, p. 183-191
|
Subject: | Präferenztheorie | Theory of preferences | Sozialethik | Social ethics | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Produkttest | Product testing | Hongkong | Hong Kong | Australien | Australia |
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