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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Marketing management"
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Marketing management
Brand image
55
Markenimage
55
Brand management
44
Markenführung
44
Consumer behaviour
43
Konsumentenverhalten
43
Brand
21
Markenartikel
19
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
13
Relationship marketing
13
Handelsmarke
12
Store brand
12
Marketingmanagement
8
Confidence
6
Vertrauen
6
Cause-Related Marketing
5
Cause-related marketing
5
Personality psychology
5
Persönlichkeitspsychologie
5
Brand trust
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Nonprofit organization
4
Nonprofit-Organisation
4
Packaging
4
Purchase intention
4
Brand equity
3
Corporate reputation
3
Customer satisfaction
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Firmenimage
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Food
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Fundraising
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8
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Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Chen, Shaoshan
1
Duarte, Paulo
1
Gabrielli, Veronica
1
Glynn, Mark S.
1
Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Marinho, Ana Filipa Lopes
1
Monnot, Elisa
1
Muruganantham, G.
1
Natarajan, Thamaraiselvan
1
Parguel, Béatrice
1
Priyadharshini, K.
1
Reniou, Fanny
1
Shreevastava, Richa
1
Silva, Susana C.
1
Stephen, Gladys
1
Thamaraiselvan, N.
1
Thomas, Sujo
1
Vaghela, Krishnaba
1
Vlačić, Božidar
1
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International journal of retail & distribution management
International review on public and non-profit marketing
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
8
Cogent business & management
7
Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
3
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
4
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
6
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
7
Co-branded cause-related marketing campaigns : the importance of linking two strong brands
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009728491
Saved in:
8
Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
Saved in:
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