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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
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Subject
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Relationship marketing
Consumer behaviour
685
Konsumentenverhalten
684
Brand management
435
Markenführung
435
Brand image
341
Markenimage
341
Einzelhandel
248
Retail trade
248
Brand
220
Markenartikel
217
Beziehungsmarketing
179
Online retailing
86
Online-Handel
86
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84
United States
83
Social Web
75
Social web
75
Internet marketing
72
Online-Marketing
72
Luxury goods
71
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71
Marketing management
63
Marketingmanagement
62
Preismanagement
59
Pricing strategy
59
Customer satisfaction
54
Kundenzufriedenheit
54
Emotion
50
Food retailing
49
Lebensmitteleinzelhandel
49
Advertising effects
42
Werbewirkung
42
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40
Supply chain
40
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40
Fashion
39
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39
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39
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38
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Aurier, Philippe
2
Broyles, S. Allen
2
Frasquet Deltoro, Marta
2
Gil Saura, Irene
2
Huddleston, Patricia
2
Ieva, Marco
2
Kennedy, Eric
2
Khan, Imran
2
Kim, Hye-yŏng
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Nor Asiah Omar
2
Rahman, Zillur
2
Rosenbaum, Mark S.
2
Shobeiri, Saeed
2
Thaweephan Leingpibul
2
Vera, Jorge
2
Wallace, Elaine
2
Wozniak, Richard
2
Ziliani, Cristina
2
Abbes, Molka
1
Abratt, Russell
1
Al-Maghrabi, Talal
1
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1
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1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
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1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anjaly, Bhawna
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Ashman, Rachel
1
Atmaja, Ferry Tema
1
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Published in...
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International journal of retail & distribution management
The journal of product & brand management
Journal of business research : JBR
650
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
179
Showing
1
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10
of
179
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date (oldest first)
1
The impact of social media evolution on practitioner-stakeholder relationships in brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
2
The evolution of brand
management
thinking over the last 25 years as recorded in the Journal of product and brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
3
The impact of the brand
management
system on performance across service and product-oriented activities
Dunes, Mathieu
;
Pras, Bernard
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
Saved in:
4
The importance of key supplier relationship
management
in supply chains
Teller, Christoph
;
Kotzab, Herbert
;
Grant, David B.
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011552654
Saved in:
5
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
Ethical brand
management
: customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
8
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
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