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~isPartOf:"International journal of retail & distribution management"
~subject:"Marketing management"
~subject:"Retailing"
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Marketing management
Retailing
Brand image
34
Markenimage
34
Consumer behaviour
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Konsumentenverhalten
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Brand management
25
Markenführung
25
Einzelhandel
18
Retail trade
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Chen, Shaoshan
1
Glynn, Mark S.
1
Helmefalk, Miralem
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Monnot, Elisa
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Muruganantham, G.
1
Parguel, Béatrice
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International journal of retail & distribution management
Journal of business research : JBR
34
The journal of product & brand management
30
The journal of brand management : an international journal
18
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
12
Journal of marketing communications
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of retailing and consumer services
10
Journal of marketing
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Management research review
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
2
Congruency as a mediator in an IKEA retail setting : products, services and store image in relation to sensory cues
Helmefalk, Miralem
- In:
International journal of retail & distribution management
44
(
2016
)
9
,
pp. 956-972
Persistent link: https://www.econbiz.de/10011621223
Saved in:
3
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
4
Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
Saved in:
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