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~isPartOf:"International journal of retail & distribution management"
~subject:"Marketing management"
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Marketing management
Brand image
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International journal of retail & distribution management
Journal of business research : JBR
31
The journal of product & brand management
23
The journal of brand management : an international journal
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European journal of marketing : EJM
15
Journal of marketing communications
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Cogent business & management
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Journal of retailing and consumer services
6
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
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International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
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European research studies
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Journal of fashion marketing and management
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Journal of marketing for higher education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Marketing intelligence & planning
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The journal of asset management
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EuroMed journal of business
3
European journal of marketing
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Management research review
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Marketing letters : a journal of research in marketing
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Measuring and managing brands
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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
2
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
3
Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
Saved in:
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