//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
529
Konsumentenverhalten
528
Brand management
303
Markenführung
303
Brand image
259
Markenimage
259
Brand
188
Markenartikel
186
Relationship marketing
139
Einzelhandel
79
Retail trade
79
Social Web
65
Social web
65
Online retailing
59
Online-Handel
59
Internet marketing
57
Online-Marketing
57
Customer satisfaction
44
Kundenzufriedenheit
44
Emotion
41
Luxury goods
40
Luxusgüter
40
Brand loyalty
37
Advertising effects
35
Werbewirkung
35
Viral marketing
33
Virales Marketing
33
Preismanagement
32
Pricing strategy
32
Marketing management
28
Marketingmanagement
27
Markentreue
26
Social media
26
Confidence
23
Vertrauen
23
Dienstleistungsqualität
22
Fashion
22
Mode
22
Personality psychology
22
more ...
less ...
Online availability
All
Undetermined
103
Free
7
Type of publication
All
Article
135
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
136
Aufsatz in Zeitschrift
136
Aufsatzsammlung
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
139
Author
All
Guzman, Francisco
5
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Diallo, Mbaye Fall
2
Dias, Joana Carmo
2
Gómez-Suárez, Mónica
2
Hernani-Merino, Martin
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Lim, Heejin
2
Loureiro, Sandra Maria Correia
2
Lyu, Jewon
2
Sarkar, Abhigyan
2
Sengupta, Aniket
2
Silva, Susana C.
2
Vera, Jorge
2
Wallace, Elaine
2
Wong, Amy
2
Abratt, Russell
1
Agárdi, Irma
1
Ahmad, Hassan
1
Ali, Fayaz
1
Ali, Saqib
1
Alisara Rungnontarat Charinsarn
1
Allaway, Arthur W.
1
Alt, Mónika-Anetta
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Arora, Vibha
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
more ...
less ...
Published in...
All
International journal of retail and distribution management
The journal of product & brand management
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
more ...
less ...
Source
All
ECONIS (ZBW)
139
Showing
21
-
30
of
139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
22
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
23
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
24
Aspects driving customers' intention to use automated purchasing processes
Selter, Jan-Lukas
;
Fota, Anne
;
Wagner, Katja
; …
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1158-1173
Persistent link: https://www.econbiz.de/10014484075
Saved in:
25
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
26
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
27
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
28
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
29
Antecedents and mediators of experiential retailing consumer behavior
Hu, Meng
;
Sun, Yangyang
;
Liu, Xinxin
;
Li, Yujia
;
Yang, …
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 920-938
Persistent link: https://www.econbiz.de/10014315183
Saved in:
30
Uncovering the gamified customer experience in the retail environment
Disse, Isabel Kittyma
;
Olsson, Marcus
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 955-971
Persistent link: https://www.econbiz.de/10014315186
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->