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~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Relationship marketing"
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International journal of sport finance
Journal of travel and tourism marketing
SpringerLink / Bücher
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
3
Investigating relationships among festival quality, satisfaction, trust, and support : the case of an oriental medicine festival
Song, Hak-jun
;
Lee, Choong-Ki
;
Kim, Myungja
;
Bendle, …
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10010361782
Saved in:
4
Visitors' emotional responses to the festival environment
Lee, Jenny
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10010361816
Saved in:
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