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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"International sports marketing : principles and perspectives"
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Sportmarketing
169
Sports marketing
169
Professional sports
91
Profisport
91
Consumer behaviour
61
Konsumentenverhalten
61
Sport
54
Sports
54
Sport organization
37
Sportorganisation
37
Brand management
33
Football
33
Fußball
33
Markenführung
33
Sport event
33
Sportveranstaltung
33
Sponsoring
31
Sponsorship
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USA
25
United States
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Brand image
19
Markenimage
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sport marketing
19
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16
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Ball game
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Ballsport
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Sport policy
15
Sportpolitik
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Athletes
14
Beziehungsmarketing
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Relationship marketing
14
Sport management
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Sportler
14
Sportmanagement
14
Internet marketing
13
Online-Marketing
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sports marketing
13
sport management
12
Sports economics
11
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O'Reilly, Norm
6
Séguin, Benoit
6
Pedersen, Paul M.
5
Bühler, André W.
4
Nufer, Gerd
4
Richelieu, André
4
DeGaris, Larry
3
Dickson, Geoff
3
Greenwell, T. Christopher
3
Hambrick, Marion E.
3
Scheerder, Jeroen
3
Sotiriadou, Popi
3
Turner, Paul
3
Alonso, Abel Duarte
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
Casper, Jonathan M.
2
Chadwick, Simon
2
Dees, Windy
2
Desbordes, Michel
2
Filo, Kevin
2
Funk, Daniel C.
2
Greenhalgh, Greg
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Kim, Ari
2
Miloch, Kimberly S.
2
Morse, Alan L.
2
Naraine, Michael L.
2
Pegoraro, Ann
2
Schlesinger, Torsten
2
Schwarz, Eric C.
2
Stavros, Constantino
2
Stewart, Bob
2
Thibaut, Erik
2
Vos, Steven
2
Yoh, Taeho
2
Abbott, Gavin
1
Abdolmaleki, Hossein
1
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International journal of sport management and marketing : IJSMM
International sports marketing : principles and perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
128
Sport management review
114
European Sport management quarterly : ESMQ
110
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Services marketing quarterly
6
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ECONIS (ZBW)
169
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1
Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
Developing and validating a scale to measure the perceived value of sport spectators
Sameie, Fereshteh
;
Elahi, Alireza
;
Afshari, Mostafa
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014310902
Saved in:
4
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
5
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
6
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
7
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
8
The "dark side" of professionalisation in national sport federations : a case study of the Swiss Floorball Federation
Ruoranen, Kaisa
;
Nagel, Siegfried
;
Lang, Grazia
;
Klenk, …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 442-464
Persistent link: https://www.econbiz.de/10014428314
Saved in:
9
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
10
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
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