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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"USA"
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USA
Sportmarketing
163
Sports marketing
163
Marketing theory
143
Marketingtheorie
143
Consumer behaviour
142
Konsumentenverhalten
142
Marketing
106
United States
103
Professional sports
99
Profisport
99
Brand management
92
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92
macromarketing
90
Economic history
72
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Sports
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60
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Sport event
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Marketing management
42
Marketingmanagement
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41
Fußball
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Sport organization
40
Sportorganisation
40
Brand image
36
Markenimage
36
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36
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36
Advertising history
33
Beziehungsmarketing
31
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Beard, Fred
3
Kadirov, Djavlonbek
3
Layton, Roger A.
3
Tadajewski, Mark
3
DeGaris, Larry
2
Havard, Cody T.
2
Hunt, Shelby D.
2
Lusch, Robert F.
2
Petty, Ross D.
2
Ross, Stephen D.
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Shapiro, Stanley J.
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Shaw, Eric H.
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Won, Doyeon
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1
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1
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1
Bahng, Chang-ki
1
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1
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1
Battenfield, Frederick L.
1
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Belk, Russell W.
1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
103
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1
When the commons call "enough", does
marketing
have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Saved in:
2
The unintended consequences of the countercultural movement of the 1960s : what’s
marketing
got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
3
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
4
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
5
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
6
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
7
Investigating chrematistics in
marketing
systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
8
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
9
Marketing
as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.
;
Cunningham, Peggy H.
;
Handelman, …
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10009758522
Saved in:
10
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
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