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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingmanagement"
~subject:"USA"
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Marketingmanagement
USA
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
Professional sports
98
Profisport
98
Marketing theory
85
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Journal of business research : JBR
396
Industrial marketing management : the international journal for industrial and high-tech firms
329
SpringerLink / Bücher
216
Journal of strategic marketing
195
Journal of marketing management : MM
152
European journal of marketing : EJM
151
Journal of the Academy of Marketing Science
146
Europäische Hochschulschriften / 5
138
Journal of marketing
131
The journal of business & industrial marketing
131
Journal of marketing communications
117
Journal of retailing and consumer services
116
Journal of advertising research
104
Working paper / National Bureau of Economic Research, Inc.
97
Marketing intelligence & planning
92
The journal of brand management : an international journal
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Gabler Edition Wissenschaft
80
International journal of hospitality management
79
Journal of global marketing
72
Psychology & marketing
70
Business horizons
68
Springer eBook Collection
68
Harvard business review : HBR
67
The journal of product & brand management
64
Journal of marketing research : JMR
63
Journal of business ethics : JOBE
62
Harvard-Business-Manager : das Wissen der Besten
59
Lehrbuch
59
The marketing review
58
Journal of marketing theory and practice
57
International marketing review
56
Asia Pacific journal of marketing and logistics
55
American journal of agricultural economics
52
Journal of advertising : official publication of the American Academy of Advertising
52
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of business-to-business marketing
50
Journal of macromarketing : examining the interactions among markets, marketing, and society
50
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ECONIS (ZBW)
82
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1
Historical research with Chinese multilateral historical
marketing
sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
3
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
4
Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein
;
Mirzazadeh, Zahra sadat
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
Saved in:
5
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
6
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
7
Marketing
strategy in Britain's mainline railways, 1923-1938
Shin, Hiroki
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 425-450
Persistent link: https://www.econbiz.de/10011804996
Saved in:
8
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
9
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
10
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
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