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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~subject:"USA"
~subject:"Ökonomische Ideengeschichte"
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USA
Ökonomische Ideengeschichte
Sportmarketing
162
Sports marketing
162
Consumer behaviour
101
Konsumentenverhalten
101
Professional sports
98
Profisport
98
Marketing theory
85
Marketingtheorie
85
Brand management
68
Markenführung
68
Sport
64
Sports
64
Economic history
63
United States
63
Wirtschaftsgeschichte
63
History
62
Geschichte
60
History of economic thought
55
Marketing history
54
Advertising
52
Marketing
52
Werbung
52
Sport event
51
Sportveranstaltung
51
Football
41
Fußball
41
Sport organization
40
Sportorganisation
40
Sponsoring
36
Sponsorship
36
Advertising history
33
Brand image
28
History of marketing thought
28
Markenimage
28
Marketing management
27
Marketingmanagement
27
Beziehungsmarketing
26
Relationship marketing
26
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108
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112
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112
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4
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4
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2
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English
112
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Tadajewski, Mark
9
Jones, D. G. Brian
5
Shaw, Eric H.
4
Beard, Fred
3
Shaw, Eric
3
Belk, Russell W.
2
Brown, Stephen
2
DeGaris, Larry
2
Fullerton, Ronald A.
2
Havard, Cody T.
2
Hunt, Shelby D.
2
Lazer, William
2
Levy, Sidney J.
2
Powers, Thomas L.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Savitt, Ronald
2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Won, Doyeon
2
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Arnold, Pauline
1
Auer-Srnka, Katharina J.
1
Bahng, Chang-ki
1
Bastos, Wilson
1
Battenfield, Frederick L.
1
Bauer, Martina
1
Bennett, Peter D.
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Bolton, Ruth N.
1
Bourassa, Maureen A.
1
Branchik, Blaine J.
1
Broda, Michael D.
1
Brown, Brandon
1
Carrillat, François A.
1
Casper, Jonathan M.
1
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International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
101
Journal of business research : JBR
98
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
48
Journal of macromarketing : examining the interactions among markets, marketing, and society
46
Journal of marketing management : MM
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
European journal of marketing : EJM
39
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
SpringerLink / Bücher
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
History of marketing thought ; Volume 1
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
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ECONIS (ZBW)
112
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1
Digitised historic newspapers as a primary source for
marketing
historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
2
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
3
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
4
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
Saved in:
5
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
6
Marketing
the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre
;
Gervais, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012880739
Saved in:
7
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
8
Marketing
,
marketing
systems, and the framing of
marketing
history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
9
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
10
Marketing
as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.
;
Cunningham, Peggy H.
;
Handelman, …
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10009758522
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