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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Ball game"
~subject:"USA"
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Ball game
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
Viral marketing
16
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87
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88
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88
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88
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Briggs, Elten
2
Casper, Jonathan M.
2
DeGaris, Larry
2
Havard, Cody T.
2
Richelieu, André
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Won, Doyeon
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Albaum, Gerald S.
1
Allaway, Arthur W.
1
Amato, Christie H.
1
Amos, Clinton
1
Andrew, Damon P. S.
1
Andrews, Martha C.
1
Ang, Tyson
1
Annamalai, Balamurugan
1
Argue, Evan
1
Arguelles, Diego
1
Arnold, Todd J.
1
Ashley, Christy
1
Bahng, Chang-ki
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Battenfield, Frederick L.
1
Bednarz Beauchamp, Michelle
1
Bernache-Assollant, Iouri
1
Blais, Douglas D.
1
Blakey, Paul
1
Bodet, Guillaume
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Bogner, Laura
1
Boyt, Thomas E.
1
Brashear-Alejandro, Thomas
1
Braunstein-Minkove, Jessica R.
1
Bright, Laura F.
1
Brockhaus, Sebastian
1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
98
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Sport marketing quarterly : preferred journal of the Sport Marketing Association
58
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
40
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
European journal of operational research : EJOR
35
European journal of marketing : EJM
34
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
Services marketing quarterly
34
The journal of brand management : an international journal
33
Journal of business ethics : JOBE
32
Journal of global marketing
32
SpringerLink / Bücher
31
The journal of business & industrial marketing
31
The journal of services marketing
31
Journal of sport management : the official journal of the North American Society of Sport Management
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of historical research in marketing
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
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ECONIS (ZBW)
88
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1
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
2
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
3
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
4
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
7
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
8
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
9
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
10
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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