//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Relationship marketing"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
USA
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
Viral marketing
16
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
108
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
109
Author
All
Schumann, David W.
3
Briggs, Elten
2
DeGaris, Larry
2
Deitz, George D.
2
Havard, Cody T.
2
Pedersen, Paul M.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Won, Doyeon
2
Yoh, Taeho
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Agrawal, Anand
1
Agyemang, Kwame J. A.
1
Albaum, Gerald S.
1
Alexandris, Kostas
1
Allaway, Arthur W.
1
Alonso, Abel Duarte
1
Amato, Christie H.
1
Amos, Clinton
1
Anderson, Rolph E.
1
Andrew, Damon P. S.
1
Andrews, Martha C.
1
Ang, Tyson
1
Anitsal, Ismet
1
Argue, Evan
1
Arnold, Todd J.
1
Ashley, Christy
1
Athanassopoulou, Pinelopi
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Battenfield, Frederick L.
1
Beatty, Sharon E.
1
Bednarz Beauchamp, Michelle
1
Beitelspacher, Lauren Skinner
1
Bernal-García, Ainara
1
Biscaia, Rui
1
Blais, Douglas D.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
706
Journal of retailing and consumer services
605
Industrial marketing management : the international journal for industrial and high-tech firms
483
International journal of hospitality management
311
SpringerLink / Bücher
284
The journal of services marketing
236
The journal of business & industrial marketing
218
Journal of the Academy of Marketing Science
198
The service industries journal
189
Journal of strategic marketing
172
Journal of marketing
169
International journal of electronic customer relationship management : IJECRM
141
Journal of travel and tourism marketing
141
The journal of product & brand management
133
Journal of hospitality marketing & management
132
Journal of service research : JSR
132
The journal of brand management : an international journal
131
Psychology & marketing
130
European journal of marketing : EJM
125
International journal of contemporary hospitality management
125
Tourism management : research, policies, practice
125
Asia Pacific journal of marketing and logistics
116
Journal of marketing management : MM
115
Journal of service management
114
Marketing intelligence & planning
112
Journal of retailing
111
Services marketing quarterly
110
Gabler Edition Wissenschaft
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
105
Cogent business & management
102
Working paper / National Bureau of Economic Research, Inc.
100
European journal of operational research : EJOR
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Business horizons
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
85
Journal of financial services marketing : JFSM
84
Service business
82
more ...
less ...
Source
All
ECONIS (ZBW)
109
Showing
1
-
10
of
109
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Mobile
marketing
influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
Saved in:
3
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
4
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
5
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
6
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
7
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
8
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
9
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
10
Social selling : a comparison of social media usage across process stage, markets, and sales job functions
Moore, Jesse N.
;
Raymond, Mary Anne
;
Hopkins, Christopher D.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010484124
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->