Social selling : a comparison of social media usage across process stage, markets, and sales job functions
Year of publication: |
2015
|
---|---|
Authors: | Moore, Jesse N. ; Raymond, Mary Anne ; Hopkins, Christopher D. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 1, p. 1-20
|
Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web |
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