//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"USA"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Viral marketing
Sportmarketing
157
Sports marketing
157
Consumer behaviour
124
Konsumentenverhalten
124
Professional sports
97
Profisport
97
United States
72
Sport
64
Sports
64
Brand management
62
Markenführung
62
Sport event
50
Sportveranstaltung
50
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
41
Marketing management
39
Marketingmanagement
39
Sport organization
39
Sportorganisation
39
Social Web
37
Social web
37
Sponsoring
36
Sponsorship
36
Brand image
35
Markenimage
35
Internet marketing
30
Online-Marketing
30
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
Advertising effects
19
Werbewirkung
19
sport marketing
19
Sport policy
16
Sportpolitik
16
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
82
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
83
Author
All
Briggs, Elten
2
DeGaris, Larry
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Won, Doyeon
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Albaum, Gerald S.
1
Alikaris, Jessica
1
Allaway, Arthur W.
1
Amato, Christie H.
1
Amos, Clinton
1
Andrew, Damon P. S.
1
Andrews, Martha C.
1
Ang, Tyson
1
Anitsal, Ismet
1
Anitsal, M. Meral
1
Argue, Evan
1
Arnold, Todd J.
1
Ashley, Christy
1
Bahng, Chang-ki
1
Baker, Thomas L.
1
Barnes, Donald C.
1
Battenfield, Frederick L.
1
Bednarz Beauchamp, Michelle
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Boyt, Thomas E.
1
Brashear-Alejandro, Thomas
1
Bright, Laura F.
1
Brockhaus, Sebastian
1
Broda, Michael D.
1
Brown McCabe, Deborah
1
Brown, Brandon
1
Brown, James R.
1
Broyles, S. Allen
1
Bruce, Margaret
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
265
Journal of retailing and consumer services
158
International journal of hospitality management
143
Industrial marketing management : the international journal for industrial and high-tech firms
117
Journal of advertising research
101
Working paper / National Bureau of Economic Research, Inc.
99
Psychology & marketing
95
Journal of marketing
92
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Tourism management : research, policies, practice
84
International journal of internet marketing and advertising : IJIMA
75
Journal of travel and tourism marketing
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of marketing communications
70
Journal of the Academy of Marketing Science
69
Journal of marketing management : MM
66
European journal of marketing : EJM
65
Journal of hospitality marketing & management
65
Information systems research : ISR
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Management science : journal of the Institute for Operations Research and the Management Sciences
59
The journal of services marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of marketing research : JMR
57
SpringerLink / Bücher
57
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
International journal of contemporary hospitality management
52
The journal of product & brand management
52
American journal of agricultural economics
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Sport marketing quarterly : preferred journal of the Sport Marketing Association
49
Journal of global marketing
48
The journal of brand management : an international journal
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
46
International journal of advertising : the quarterly review of marketing communications
45
Harvard business review : HBR
44
Services marketing quarterly
44
Health marketing quarterly
43
Journal of advertising : official publication of the American Academy of Advertising
43
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
2
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
3
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
4
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
5
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
6
Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011541870
Saved in:
7
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
8
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
9
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
10
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->