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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"USA"
~type:"article"
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USA
Sportmarketing
149
Sports marketing
149
Consumer behaviour
123
Konsumentenverhalten
123
Professional sports
92
Profisport
92
United States
71
Sport
63
Sports
63
Brand management
61
Markenführung
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49
Sportveranstaltung
49
Beziehungsmarketing
43
Relationship marketing
43
Football
41
Fußball
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Marketing management
39
Marketingmanagement
39
Social Web
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Social web
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Brand image
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Markenimage
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Online-Marketing
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Sportler
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sport marketing
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Briggs, Elten
2
Havard, Cody T.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Won, Doyeon
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Albaum, Gerald S.
1
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1
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1
Baker, Thomas L.
1
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1
Battenfield, Frederick L.
1
Bednarz Beauchamp, Michelle
1
Blais, Douglas D.
1
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1
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1
Boyt, Thomas E.
1
Brashear-Alejandro, Thomas
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1
Casper, Jonathan M.
1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of advertising research
72
Journal of marketing
54
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Psychology & marketing
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of marketing management : MM
34
Journal of travel and tourism marketing
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
33
European journal of marketing : EJM
32
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of brand management : an international journal
31
The journal of services marketing
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
The journal of business & industrial marketing
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Business horizons
26
Journal of marketing research : JMR
26
Journal of service research : JSR
26
Harvard-Business-Manager : das Wissen der Besten
25
History of marketing thought ; Volume 1
25
International journal of production economics
25
International journal of production research
25
Journal of historical research in marketing
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
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ECONIS (ZBW)
71
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1
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
2
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
3
The importance of product/service quality for frontline
marketing
employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
5
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
6
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
7
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
8
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
9
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
10
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
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