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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"USA"
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Brand image
USA
Consumer behaviour
327
Konsumentenverhalten
327
Sportmarketing
160
Sports marketing
160
Brand management
156
Markenführung
156
Beziehungsmarketing
119
Relationship marketing
119
Markenimage
110
Professional sports
98
Profisport
98
United States
75
Internet marketing
72
Online-Marketing
72
Advertising effects
68
Social Web
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Social web
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Werbewirkung
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Sport
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Sports
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Viral marketing
64
Virales Marketing
64
Brand
58
Markenartikel
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Sportveranstaltung
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Customer satisfaction
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Football
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Kuanr, Abhisek
3
Pradhan, Debasis
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Woodside, Arch G.
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Albrecht, Carmen-Maria
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Bauer, Brittney C.
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Cheng, Li-Keng
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Colbert, François
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Delgado-Ballester, Elena
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2
Palazon, Mariola
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Toung, Chung-Lin
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Won, Doyeon
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Acikgoz, Fulya
1
Aguirre-Rodriguez, Alexandra
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International journal of sport management and marketing : IJSMM
Psychology & marketing
Journal of business research : JBR
481
The journal of brand management : an international journal
322
The journal of product & brand management
298
Journal of retailing and consumer services
231
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
122
European journal of marketing : EJM
120
International journal of hospitality management
118
Tourism management : research, policies, practice
108
Journal of marketing
101
Asia Pacific journal of marketing and logistics
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
Journal of the Academy of Marketing Science
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
81
Journal of global marketing
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Journal of strategic marketing
68
Journal of international consumer marketing
65
The journal of consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
International marketing review
60
Journal of marketing research : JMR
60
Journal of hospitality marketing & management
57
Cogent business & management
54
Journal of promotion management : JPM
53
International journal of consumer studies
52
Journal of business ethics : JOBE
52
The journal of business & industrial marketing
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
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ECONIS (ZBW)
181
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Influencer
marketing
: when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
7
Is brand reputation a banner for social
marketing
? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality
marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
10
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and
marketing
research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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