//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand image"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
USA
Consumer behaviour
191
Konsumentenverhalten
191
Sportmarketing
160
Sports marketing
160
Professional sports
99
Profisport
99
Brand management
96
Markenführung
96
Markenimage
71
Sport
65
Sports
65
United States
58
Beziehungsmarketing
55
Relationship marketing
55
Sport event
50
Sportveranstaltung
50
Football
43
Fußball
43
Sport organization
40
Sportorganisation
40
Social Web
38
Social web
38
Internet marketing
37
Marketing management
37
Marketingmanagement
37
Online-Marketing
37
Sponsoring
37
Sponsorship
37
Brand
36
Markenartikel
36
Advertising effects
27
Werbewirkung
27
Athletes
20
Ball game
20
Ballsport
20
Sportler
20
sport marketing
19
Sport policy
16
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
123
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Language
All
English
125
Author
All
Aurand, Timothy W.
2
Black, William C.
2
Burton, Suzan
2
DeGaris, Larry
2
Ferguson, Rick
2
Guzman, Francisco
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Herrmann, Jean-Luc
2
Hill, Brad
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Poon, Patrick
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Sullivan, Ursula Y.
2
Walsh, Patrick
2
Won, Doyeon
2
Agyemang, Kwame J. A.
1
Albert, Noel
1
Alguacil, Mario
1
Allan, Jeffrey
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Astakhova, Marina
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Baptista, João
1
Barber, Nelson
1
Battenfield, Frederick L.
1
Baxter, Stacey
1
Beneke, Justin
1
Bhaduri, Gargi
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Block, Martin P.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
The journal of consumer marketing
Journal of business research : JBR
481
The journal of brand management : an international journal
322
The journal of product & brand management
298
Journal of retailing and consumer services
231
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
122
Psychology & marketing
121
European journal of marketing : EJM
120
International journal of hospitality management
118
Tourism management : research, policies, practice
108
Journal of marketing
101
Asia Pacific journal of marketing and logistics
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
Journal of the Academy of Marketing Science
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
81
Journal of global marketing
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Journal of strategic marketing
68
Journal of international consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
International marketing review
60
Journal of marketing research : JMR
60
Journal of hospitality marketing & management
57
Cogent business & management
54
Journal of promotion management : JPM
53
International journal of consumer studies
52
Journal of business ethics : JOBE
52
The journal of business & industrial marketing
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
more ...
less ...
Source
All
ECONIS (ZBW)
125
Showing
1
-
10
of
125
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
4
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
7
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
8
The brand attachment and consumer behaviour in sports
marketing
contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
Longitudinal study of digital
marketing
strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->