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~isPartOf:"International journal of sport management and marketing : IJSMM"
~language:"eng"
~subject:"Brand image"
~subject:"Management"
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Leopkey, Becca
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International journal of sport management and marketing : IJSMM
European Sport management quarterly : ESMQ
19
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport management review
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of event and festival management
4
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport, Business and Management : an international journal ; SBM
3
Asia Pacific journal of marketing and logistics
2
European journal of operational research : EJOR
2
International journal of contemporary hospitality management
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International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality marketing & management
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Journal of strategic marketing
2
Journal of vacation marketing
2
Strategie, Marketing und Informationsmanagement
2
The journal of business & industrial marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism economics : the business and finance of tourism and recreation
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Advances in business strategy and competitive advantage (ABSCA) book series
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Applied economics
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Economic research
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Economics letters
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Economies : open access journal
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Edward Elgar E-Book Archive
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Emerging Markets Journal : EMAJ
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Essays in economic & business history : the journal of the Economic and Business Historical Society
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EuroEconomica
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European journal of management and business economics : EJM&BE
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European journal of marketing : EJM
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European research studies
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ECONIS (ZBW)
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Doomed to fail? : a study of how junior managers at a major sport event cope with leadership issues
Bodemar, Annika
;
Strittmatter, Anna-Maria
;
Fahlén, Josef
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012523316
Saved in:
3
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Salgado-Barandela, Jesyca
;
Sanchez-Fernandez, Patricio
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 372-386
Persistent link: https://www.econbiz.de/10012523458
Saved in:
4
Motivation and high performance sports events : an exploratory investigation of the motives underlying repeated participation
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 35-55
Persistent link: https://www.econbiz.de/10012059490
Saved in:
5
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
6
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
7
Antecedents of a sport volunteer's sense of community
Dickson, Geoff
;
Hallmann, Kristin
;
Phelps, Sean
- In:
International journal of sport management and marketing …
17
(
2017
)
1/2
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011797291
Saved in:
8
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
9
Introduction : youth, sport and the Youth Olympic Games
Houlihan, Barrie
;
Leopkey, Becca
;
MacIntosh, Eric W.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011861911
Saved in:
10
A neo-institutionalist analysis of sport event leveraging strategies and tactics
Strittmatter, Anna-Maria
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011861924
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