//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Sotiriadou, Popi"
~subject:"Brand image"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
USA
Sportmarketing
3
Sports marketing
3
Athletes
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Professional sports
2
Profisport
2
Sportler
2
brand image
2
Bibliometrics
1
Bibliometrie
1
Football
1
Fußball
1
Management
1
Organisation
1
Organization
1
Spain
1
Spanien
1
Sport
1
Sport policy
1
Sportpolitik
1
Sports
1
athlete brand management
1
athlete brands
1
athlete perspective
1
basketball
1
brand congruence
1
brand identity
1
brand manager perspective
1
consumer perspective
1
elite athlete
1
high performance sport
1
human brands
1
internationalisation model
1
purchase intent
1
sport development
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sotiriadou, Popi
DeGaris, Larry
2
Hallmann, Kirstin
2
Havard, Cody T.
2
Hill, Brad
2
Ross, Stephen D.
2
Roy, Donald P.
2
Won, Doyeon
2
Agyemang, Kwame J. A.
1
Alguacil, Mario
1
Amato, Christie H.
1
Andrew, Damon P. S.
1
Argue, Evan
1
Babiak, Katherine
1
Bahng, Chang-ki
1
Baptista, João
1
Battenfield, Frederick L.
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Bodkin, Charles D.
1
Bogle, Kimberly L.
1
Breuer, Christoph
1
Broda, Michael D.
1
Brown, Brandon
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Casper, Jonathan M.
1
Choi, Yun Seok
1
Clark, John S.
1
Cohen, Adam
1
Cooper, Coyte G.
1
Daou, Lindos
1
DePerno, Daniel
1
DeShields, Oscar W.
1
Dekhil, Fawzi
1
Devlin, Michael B.
1
Dickens, Jessie R.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
2
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->