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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Management"
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Search: subject_exact:"Sportveranstaltung"
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Brand image
Consumer behaviour
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Sport event
91
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91
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Sports
36
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33
Sports marketing
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International journal of sport management and marketing : IJSMM
Journal of sport management : the official journal of the North American Society of Sport Management
41
European Sport management quarterly : ESMQ
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
Sport management review
27
International journal of sports marketing & sponsorship
25
Journal of sports economics
22
International journal of sport finance
16
International journal of event and festival management
10
Journal of business research : JBR
10
Tourism management : research, policies, practice
9
Journal of travel and tourism marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Sport, Business and Management : an international journal ; SBM
6
Applied economics
4
European journal of marketing : EJM
4
Tourism economics : the business and finance of tourism and recreation
4
Tourism management perspectives : TMP
4
Applied economics letters
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of hospitality marketing & management
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Behavioural sports economics : a research companion
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
Economies : open access journal
2
European journal of operational research : EJOR
2
Focus Dienstleistungsmarketing
2
Gabler Research / Event- und Impaktforschung
2
International Journal of Financial Studies : open access journal
2
International journal of contemporary hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
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ECONIS (ZBW)
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1
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
3
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
4
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
5
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
6
Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Kim, Jeeyoon
;
Kim, Yu Kyoum
- In:
International journal of sport management and marketing …
21
(
2021
)
5/6
,
pp. 386-409
Persistent link: https://www.econbiz.de/10012800956
Saved in:
7
Doomed to fail? : a study of how junior managers at a major sport event cope with leadership issues
Bodemar, Annika
;
Strittmatter, Anna-Maria
;
Fahlén, Josef
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012523316
Saved in:
8
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Salgado-Barandela, Jesyca
;
Sanchez-Fernandez, Patricio
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 372-386
Persistent link: https://www.econbiz.de/10012523458
Saved in:
9
Motivation and high performance sports events : an exploratory investigation of the motives underlying repeated participation
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 35-55
Persistent link: https://www.econbiz.de/10012059490
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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