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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand management"
~subject:"Event marketing"
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International journal of sport management and marketing : IJSMM
International journal of event and festival management
23
Tourism management : research, policies, practice
13
Journal of travel and tourism marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Tourism management perspectives : TMP
7
European Sport management quarterly : ESMQ
6
International journal of contemporary hospitality management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport management review
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
3
International journal of hospitality management
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of strategic marketing
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SpringerLink / Bücher
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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International journal of arts management
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International journal of sports marketing & sponsorship
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Journal of destination marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of vacation marketing
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Managing event operations
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
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Stand und Perspektiven der Eventforschung
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Tourism and hospitality research : THR
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Tourism economics : the business and finance of tourism and recreation
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Tourism review : the official journal of the AIEST
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Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
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African journal of business and economic research : AJBER
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Amfiteatru economic : an economic and business research periodical
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Argumenta oeconomica
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Asia Pacific journal of marketing and logistics
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Brand management ; Vol. 4
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Collection tourisme
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Corporate reputation review : an international journal
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Customer Experience : Forum Dienstleistungsmanagement
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Entrepreneurial business and economics review : EBER
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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1
2016 Winter Youth Olymic Games : planning for a volunteer legacy
Sand, Trond Svela
;
Strittmatter, Anna-Maria
;
Hanstad, …
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011861915
Saved in:
2
A neo-institutionalist analysis of sport event leveraging strategies and tactics
Strittmatter, Anna-Maria
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011861924
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
4
Emotional engagement and experiential marketing : a case study of the Athens Olympic Games
Davou, Konstantina
;
Thwaites, Des
;
Chadwick, Simon
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10003733492
Saved in:
5
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
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