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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sponsorship"
~subject:"Sportveranstaltung"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Sportveranstaltung
Professional sports
175
Profisport
175
Sportmarketing
81
Sports marketing
81
Consumer behaviour
60
Konsumentenverhalten
60
Football
58
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58
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DeGaris, Larry
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1
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1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
Journal of sports economics
75
Journal of sport management : the official journal of the North American Society of Sport Management
49
European Sport management quarterly : ESMQ
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
International journal of sports marketing & sponsorship
34
Sport management review
27
International journal of sport finance
26
Applied economics
13
Sport, Business and Management : an international journal ; SBM
11
Journal of business research : JBR
9
Springer eBook Collection
9
European journal of operational research : EJOR
8
Event- und Impaktforschung
8
Applied economics letters
6
Research
6
International journal of event and festival management
5
SpringerLink / Bücher
5
Working papers / Institute for Strategy and Business Economics, University of Zurich
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
New horizons in the economics of sport
4
An Elgar research collection
3
Discussion paper / Tinbergen Institute
3
Discussion paper series / IZA
3
Economics letters
3
Economies : open access journal
3
Edward Elgar E-Book Archive
3
European journal of marketing : EJM
3
European research studies
3
Gabler Edition Wissenschaft
3
International journal of forecasting
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Services marketing quarterly
3
The journal of business & industrial marketing
3
The journal of gambling business and economics
3
A modern guide to sports economics
2
Applied Marketing Science / Angewandte Marketingforschung
2
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
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1
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
2
Shirt sponsorship awareness of European football clubs : a survey among German-speaking fans
Dombrowski, Matthias
;
Hodeck, Alexander
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 493-505
Persistent link: https://www.econbiz.de/10014428329
Saved in:
3
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
4
Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Myburgh, Esmarie
;
Kruger, Martinette
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 211-242
Persistent link: https://www.econbiz.de/10013362591
Saved in:
5
The impact of dynamic ticket pricing on Major League Baseball attendance
Wassell, Charles S.
;
Carbaugh, Robert J.
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 243-264
Persistent link: https://www.econbiz.de/10013362593
Saved in:
6
Why sport ticket salespeople leave their jobs : applying attribution theory to employee turnover
Popp, Nels
;
Sattler, Liz A.
;
Pierce, David A.
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10013362620
Saved in:
7
Centre versus periphery : the impact of hosting national football matches outside the capital city
Jacobsen, Åse
;
Jakobsen, Tor G.
;
Storm, Rasmus K.
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
5/6
,
pp. 427-443
Persistent link: https://www.econbiz.de/10013548719
Saved in:
8
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
9
An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.
;
Head, David
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
Saved in:
10
Doomed to fail? : a study of how junior managers at a major sport event cope with leadership issues
Bodemar, Annika
;
Strittmatter, Anna-Maria
;
Fahlén, Josef
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10012523316
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