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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~subject:"Aktienmarkt"
~subject:"Werbewirkung"
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Aktienmarkt
Werbewirkung
Sponsoring
70
Sponsorship
70
Sport
32
Sportmarketing
32
Sports
32
Sports marketing
32
Consumer behaviour
21
Konsumentenverhalten
21
Professional sports
18
Profisport
18
Sport event
17
Sportveranstaltung
17
Football
15
Fußball
15
Advertising effects
13
Brand management
11
Markenführung
11
Sport organization
11
Sportorganisation
11
USA
9
United States
9
Motorsport
7
Brand image
5
Corporate Social Responsibility
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Corporate social responsibility
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Internet marketing
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Markenimage
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Marketing management
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Marketingmanagement
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Online-Marketing
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Brand
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Markenartikel
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Netherlands
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Psychology of advertising
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Sports economics
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Sportökonomik
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Welt
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Abril Barrie, Carmen
1
Akaoui, Joe
1
Boronczyk, Felix
1
Breuer, Christoph
1
Calabuig Moreno, Ferran
1
Close, Angeline
1
Cornwell, T. Bettina
1
Davies, Fiona
1
DeGaris, Larry
1
Gill, Matthew
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Heo, Jun
1
Kim, Doyeop
1
Kinney, Lance
1
Koo, Gi-Yong
1
Lacey, Russell
1
Leng, Ho Keat
1
McDaniel, Stephen R.
1
Pansari, Anita
1
Recio, Teresa
1
Roy, Subhadip
1
Rumpf, Christopher
1
Sanchez, Joaquin
1
Santos, Manuel Alonso dos
1
Sarstedt, Marko
1
Schwaiger, Manfred
1
Sánchez-Franco, Manuel J.
1
Taylor, Charles Raymond
1
Torres-Moraga, Eduardo
1
Tsiantas, Georgios
1
Walker, Matthew
1
Wang, Michael Chih-Hung
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International journal of sports marketing & sponsorship
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
10
European journal of marketing : EJM
7
Journal of promotion management : innovations in planning and applied research
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Psychology & marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of business research : JBR
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
European Sport management quarterly : ESMQ
3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing communications
3
Sport management review
3
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
DUV / Wirtschaftswissenschaft
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch der Marktforschung
2
Journal of current issues and research in advertising
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
KulturKommerz
2
Marketing letters : a journal of research in marketing
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Working papers in economics and statistics
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
AMS review : official publication of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
5
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
6
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
7
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
8
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
9
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
10
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
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