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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of customer behaviour"
~subject:"Celebrity-Werbung"
~subject:"Dead celebrities"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity-Werbung
Dead celebrities
Celebrity endorsement
15
Advertising effects
11
Werbewirkung
11
Athletes
9
Consumer behaviour
9
Konsumentenverhalten
9
Sportler
9
Brand image
5
Markenimage
5
Endorsement
4
Sportmarketing
4
Sports marketing
4
Brand management
3
Markenführung
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2
Attitude
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Internet marketing
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Professional sports
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Werbung
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athlete reputational crisis
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Banner advertisement
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Brand
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Brand engagement
1
Brand extensions
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Brand personality
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Celebrities
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Celebrity endorsers
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15
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Kim, Taehee
2
Ko, Yong Jae
2
Roy, Subhadip
2
Arai, Akiko
1
Brigham, Christopher
1
Chang, Kyungro
1
Chang, Yongwan
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
D'Rozario, Denver
1
Ferreira, Alcina Gaspar
1
Gammoh, Bashar S.
1
Graham, Mary A.
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Jackson, Vanessa
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Koh, Anthony C.
1
Kok Wei Khong
1
Koo, Jakeun
1
Lee, Joon Sung
1
Lee, Jung-Gyo
1
Lee, Min-Young
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Nisbett, Gwen S.
1
Pansari, Anita
1
Park, Jaejin
1
Sato, Shintaro
1
Schartel Dunn, Stephanie G.
1
Seo, Hyo Min
1
Shen, Feng
1
Tasci, Asli
1
Wood, Natalie T.
1
Wu, You Li
1
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International journal of sports marketing & sponsorship
Journal of customer behaviour
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
15
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Date (oldest first)
1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
3
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
4
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
5
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
6
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
7
The market for "Delebs" (dead celebrities) : a revenue analysis
D'Rozario, Denver
- In:
Journal of customer behaviour
15
(
2016
)
4
,
pp. 395-414
Persistent link: https://www.econbiz.de/10011655574
Saved in:
8
Looks matter : facial similarity between a candidate and celebrity endorser influences youth voting behaviour
Wood, Natalie T.
;
Shen, Feng
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 221-237
Persistent link: https://www.econbiz.de/10011655751
Saved in:
9
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
10
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
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