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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Online-Marketing"
~subject:"Sports marketing"
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Advertising effects
Online-Marketing
Sports marketing
Celebrity endorsement
24
Celebrity-Werbung
24
Werbewirkung
19
Consumer behaviour
16
Konsumentenverhalten
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Athletes
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Sportler
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Brand management
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Markenführung
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Advertising
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Internet marketing
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celebrity endorsement
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Sportmarketing
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celebrity
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social media
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International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
Psychology & marketing
18
Journal of business research : JBR
15
Journal of promotion management : JPM
13
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of retailing and consumer services
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Journal of advertising : official publication of the American Academy of Advertising
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Cogent business & management
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International review on public and non-profit marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Organizations and markets in emerging economies
3
Qualitative market research : an international journal
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
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ECONIS (ZBW)
21
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1
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
2
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
3
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
6
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
7
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
8
The impact of celebrity endorsement on followers’ impulse purchasing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 338-358
Persistent link: https://www.econbiz.de/10013550348
Saved in:
9
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
10
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
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