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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Sponsoring"
~type:"article"
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Sponsoring
Sport event
65
Sportveranstaltung
65
Sportmarketing
32
Sports marketing
32
Sport
30
Sports
30
Consumer behaviour
23
Konsumentenverhalten
23
Professional sports
19
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Abdolmaleki, Hossein
1
Babaei, Mehdi
1
Biscaia, Rui
1
Boronczyk, Felix
1
Breuer, Christoph
1
Chatziefstathiou, Dikaia
1
Cho, Chang-hoan
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Connaughton, Daniel P.
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Correia, Abel
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Dickson, Geoff
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Ferwerda, Joras
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Funk, Dan
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Gee, Sarah
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Giannoulakis, Chrysostomos
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Groot, Lucas Franciscus Michaël
1
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1
Ko, Yong Jae
1
Kudo, Masaki
1
Lee, Hyung Seok
1
Leng, Ho Keat
1
Li, Ming
1
Meng-Lewis, Yue
1
Mohammadi, Sardar
1
Pillai, Kishore Gopalakrishna
1
Rosado, António
1
Ross, Stephen
1
Rumpf, Christopher
1
Sam, Michael P.
1
Soheili, Behzad
1
Sparks, Robert
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Stotlar, David
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Sung, Minjung
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Thwaites, Des
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Tsiantas, Georgios
1
Walker, Matthew
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Yang, Xinquan Sheena
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International journal of sports marketing & sponsorship
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of sport management and marketing : IJSMM
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of business research : JBR
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
9
Sport management review
8
European journal of marketing : EJM
7
Journal of promotion management : JPM
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of advertising research
4
Asia Pacific journal of marketing and logistics
3
Applied economics
2
International journal of enterprise network management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of sports economics
2
Journal of strategic marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing intelligence & planning
2
Sport, Business and Management : an international journal ; SBM
2
Strategies in sports marketing : technologies and emerging trends
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
African journal of business and economic research : AJBER
1
Ambush Marketing
1
Applied financial economics
1
Applied financial economics letters
1
Business horizons
1
Consumer behavior review : CBR
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Handbook on the economics of professional football
1
Human resource management
1
International advances in economic research
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
1
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ECONIS (ZBW)
13
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
4
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
Saved in:
5
What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung
;
Yi, U-yŏng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
Saved in:
6
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
7
Soccer jersey sponsors and the world cup
Groot, Lucas Franciscus Michaël
;
Ferwerda, Joras
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 331-348
Persistent link: https://www.econbiz.de/10011531608
Saved in:
8
Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
Saved in:
9
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
10
Sporting event personality : scale development and sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10009684980
Saved in:
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