Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Year of publication: |
2017
|
---|---|
Authors: | Gee, Sarah ; Sam, Michael P. ; Jackson, Steve J. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 3, p. 230-245
|
Subject: | New Zealand | Sports | Content analysis | Television | Alcohol sponsorship | Sport | Management | Sportpolitik | Sport policy | Organisation | Organization | Profisport | Professional sports | Neuseeland | Fernsehen | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Freizeitverhalten | Leisure behaviour | Australien | Australia | Sportveranstaltung | Sport event |
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