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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Management-Reihe Corporate Social Responsibility"
~subject:"Sponsorship"
~subject:"Sports marketing"
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Sponsorship
Sports marketing
Sport
95
Sports
95
Sportmarketing
72
Consumer behaviour
50
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50
Professional sports
50
Profisport
50
Sponsoring
32
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Biscaia, Rui
3
Desbordes, Michel
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Ko, Yong Jae
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Pedersen, Paul M.
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Zhang, James J.
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2
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Santos, Manuel Alonso dos
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Schwarzenberger, Veronika
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Trail, Galen
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International journal of sports marketing & sponsorship
Management-Reihe Corporate Social Responsibility
Sport management review
68
Journal of sport management : the official journal of the North American Society of Sport Management
65
European Sport management quarterly : ESMQ
60
International journal of sport management and marketing : IJSMM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Journal of business research : JBR
26
Sport, Business and Management : an international journal ; SBM
18
International journal of sport finance
13
European journal of operational research : EJOR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of sports economics
6
Tourism management perspectives : TMP
6
Applied economics
5
Die Ökonomie des Sports in den Medien
5
European journal of international management : EJIM
4
Europäische Hochschulschriften / 5
4
Journal of service management
4
Journal of vacation marketing : an international journal
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
European research studies
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of strategic marketing
3
Psychology & marketing
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
The marketing review
3
The service industries journal
3
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
3
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1
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
3
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
4
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
5
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
6
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
7
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
8
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
9
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
10
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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