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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
~subject:"Cognition"
~subject:"Endorsement"
~subject:"Sports marketing"
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Search: subject_exact:"Werbung mit Prominenten"
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Cognition
Endorsement
Sports marketing
Celebrity endorsement
13
Celebrity-Werbung
13
Athletes
10
Sportler
10
Advertising effects
9
Werbewirkung
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Sportmarketing
5
Brand management
3
Markenführung
3
Brand extension
2
Internet marketing
2
Markentransfer
2
Online-Marketing
2
Professional sports
2
Profisport
2
Sponsoring
2
Sponsorship
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Banner advertisement
1
Brand engagement
1
Brand extensions
1
Brand personality
1
Celebrities
1
Cognitive dissonance
1
Congruity
1
Deutschland
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Brigham, Christopher
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Chang, Kyungro
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Chen, Chen-yueh
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Crespo, Cátia Fernandes
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Ferreira, Alcina Gaspar
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kilian, Karsten
1
Kim, Dae Yeon
1
Kim, Daehwan
1
Kim, Taehee
1
Ko, Yong Jae
1
Lee, Joon Sung
1
Lin, Yi-hsiu
1
Mendes, Cédric
1
Pansari, Anita
1
Roy, Subhadip
1
Sato, Shintaro
1
Seo, Hyo Min
1
Yi, U-yŏng
1
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International journal of sports marketing & sponsorship
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
International journal of sport management and marketing : IJSMM
5
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Organizations and markets in emerging economies
2
Psychology & marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Young consumers : insight and ideas for responsible marketers
2
Business and Economic Research : BER
1
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sports economics
1
Managing sport business : an introduction
1
Market : review for marketing theory and practice
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
Sportkommunikation
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
3
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
4
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
5
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
Saved in:
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