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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketing management"
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Marketing management
Sportmarketing
133
Sports marketing
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Professional sports
77
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77
Consumer behaviour
71
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71
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Baena, Verónica
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Chen, Xiaoying
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Crick, Dave
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Crick, James M.
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Gallagher, Damian
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Giroux, Marilyn
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International journal of sports marketing & sponsorship
Marketing intelligence & planning
Journal of sport management : the official journal of the North American Society of Sport Management
7
International journal of sport management and marketing : IJSMM
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of strategic marketing
2
Markenkommunikation und Beziehungsmarketing
2
Sport management review
2
Business Guides on the Go
1
Business horizons
1
Developing digital marketing : relationship perspectives
1
Die Ökonomie des Sports in den Medien
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European Sport management quarterly : ESMQ
1
Handbook of research on integrating social media into strategic marketing
1
Integrated marketing communication
1
International journal of business innovation and research : IJBIR
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of innovation and technology management
1
International journal of revenue management : IJRM
1
International review on public and non-profit marketing
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Managing sport business : an introduction
1
Marketing in the cyber era : strategies and emerging trends
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
New England journal of entrepreneurship : NEJE
1
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ECONIS (ZBW)
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1
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
Saved in:
2
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
3
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop
;
Walker, Matthew
;
Heo, Jun
;
Koo, Gi-Yong
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Saved in:
4
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
5
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
6
Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei
;
Havard, Cody T.
;
Irwin, Richard L.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
Saved in:
7
Guest editorial: the dynamics of sport marketing : suggestions for marketing intelligence and planning
Ratten, Vanessa
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 162-168
Persistent link: https://www.econbiz.de/10011568630
Saved in:
8
Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Crick, Dave
;
Crick, James M.
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011568635
Saved in:
9
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
10
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
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