Coopetition at the sports marketing/entrepreneurship interface : a case study of a Taekwondo organisation
Year of publication: |
2016
|
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Authors: | Crick, Dave ; Crick, James M. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 2, p. 169-187
|
Subject: | Sport | Marketing management | Sportmarketing | Sports marketing | Koopetition | Coopetition | Marketingmanagement | Profisport | Professional sports | Sports |
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