Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Chad S. Seifried and Ari de Wilde
| Year of publication: |
2014
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|---|---|
| Authors: | Seifried, Chad S. ; Wilde, Ari de |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 4, p. 452-470
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| Subject: | sports marketing | marketing mix | public relations | sport history | Tex Rickard | macromarketing | Sportmarketing | Sports marketing | Sport | Sports | Profisport | Professional sports | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467244