Managing brand identity strategy : how professional football wins the game
Year of publication: |
2017
|
---|---|
Authors: | Blumrodt, Jens ; Huang-Horowitz, Nell C. |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 6, p. 31-37
|
Subject: | Websites | Brand image | Brand identity | Digital communication | Football | Web-based communication | Fußball | Markenimage | Niederlande | Netherlands | Markenführung | Brand management | Website | Online-Marketing | Internet marketing | Profisport | Professional sports | Öffentlichkeitsarbeit | Public relations | Sportmarketing | Sports marketing |
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